Genotype Health

Why Genotype called us

Rather than waiting for operational inefficiencies to appear, Mimi Zilliacus chose to design Genotype Health for automation from day one. Having previously lived through the pain of retrofitting digital systems into growing organisations, she wanted scalable infrastructure built into the company's DNA before launch — not bolted on after the fact.

What SMEC AI did

SMEC AI mapped and clarified core workflows across the business, identified high-leverage AI automation opportunities, and provided structured technical advisory documentation with clearly scoped effort and feasibility. From there SMEC AI took full ownership of the build, delivering a tailored AI prototype aligned to Genotype Health's strategic goals.

What changed for Genotype

• Fully functioning AI prototype delivered end-to-end by SMEC AI

• Scalable infrastructure in place before launch

• Zero project management burden on the founder

• Unique AI-enabled capability not otherwise available in the Australian market

“It's absolutely critical to automate as much as possible and to think about it in the business design from the very start. Genotype Health is building in a regulated healthcare sector across Australia, Indonesia and Thailand, and I knew from experience that retrofitting digital systems into a growing company is brutal. SMEC AI took full ownership of the scope, delivered a working prototype, and removed the operational burden at the most critical early growth phase — exactly what a founder needs.”

Mimi Zilliacus

CEO & Founder, Genotype Health